Martin O’Neill was born in London. The Graphic illustrator Artist creates collages for a wide range of International clients through publishing, advertising, design, and installation work.

He has worked as an illustrator and artist for two decades and regularly exhibits his personal collages, sketchbooks, and prints. He is also a visiting lecturer across the UK. Martin lives and works on England’s South East coast with his wife and two daughters.

His international clients encompass advertising, design, editorial, publishing, as well as regular contributions to the UK and US press including Sony Playstation, Faber Faber, Capital One, EMI Music, Wired USA, Camel & GQ India.

Cut It Out Studio

Martin’s work evolves from a fusion of collage, silkscreen, paint, photocopies, and digital techniques. He works from a vast archive of found and self-generated material and also works with stock and supplied imagery.

Years of experimentation have resulted in a unique style and brand image.

Martin works from his studio, Cut it Out, a space he owns since 2003 together with his creative partner Jackiem Parsons. They moved from London’s Kentish Town to St Leonard’s on Sea some 60k south of the capital and set up a Studio on the coast.

Graham Rawle On Martin O’Neill

Graham Rawle is a writer, artist, and designer. He has produced regular series which include ‘Lying Doggo’ and ‘Graham Rawle’s Wonder Quiz’ for The Observer and ‘When Words Collide’ and ‘Pardon Mrs. Arden’ for The Sunday Telegraph Magazine and ‘Bright Ideas’ for The Times. He is a Visiting Professor in Illustration at the Norwich University of the Arts where in 2012 he was awarded an Honorary Doctorate for services to design. He lives in London.

To this extent, these of the recent words of Graham Rowle on Martin O’Neill.

“As an avid scavenger of ephemera, Martin O’Neill’s glorious compositions begin long before he assembles them as images. He seems to carry these found treasures in his head while the stowed physical pieces lie dormant in an erratic filing system of studio file drawers (…) until the right moment comes along.”

“Because he sees the inherent value in every tiny piece, he develops a unique relationship with his archive. This makes all the difference when he brings everything together in an image because we feel what he feels; his passion is infectious. “

And he will continue. “Working intuitively allows him to spot potential combinations, recognizing and then capitalizing on serendipity and the element of chance. While the final choices are informed by assiduously honed design skills.

“He has an enviable sense of composition, balancing shape, color, line, texture, and type with a precision that makes it all seem effortless. You have to have a really good eye to do all that. And Martin O’Neill has the best. He is a true master of collage.” – Graham Rawle. June 2019

Martin’s capability relies on being an international contemporary illustrator by keeping his old school technique his strong point of recognition.

Get inspired by his fascinating style and visual strength. Check out his work here.

The post Martin O’Neill | Illustrator Artist appeared first on Hue & Eye.

Otto Baum (b. 1979, East Berlin) studied textile and surface design at the Kunsthochschule Berlin-Weißensee, and now lives and works in Berlin.

He is currently creating stunning videos of himself making murals, usually large format, geometric and monochromatic while testing his latest OttoTools. OttoTools are his investigation of trying out various everyday tools for large-format painting mediums. He usually uses wooden slats, a few brushes, and screws and combines them into a new painting tool.

 

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Un post condiviso da Otto Baum (@ottobaumart)

 

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Un post condiviso da Alexander Jackert (@alexanderjackert)

Hand lettering and abstract painting

Otto holds multiple accounts for his art practice, ranging from prints to objects to murals and letterforms. He calls a project of much of his hand lettering work “Wallphabets,” a hybrid of alphabets written directly onto walls. For him, it’s about the craft itself, the shape of the letters, and transferring them analogously to the wall, so he practices his skills with the brush to draw these beautiful writings by hand.

Baum is fascinated by simple forms, the feel, and the structure of materials such as wood and paper. He is interested in how unpredictable analog printing techniques such as linocuts or monotypes can be.

 

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Un post condiviso da Otto Baum Handlettering (@otto_baum)

KLUB7 Collective

Otto Baum has been part of the KLUB7 since 2004, an art collective of visual artists based in Berlin and Halle, Germany. Their focus is on producing large-format murals and site-specific performances in public spaces. As KLUB7, they have all gained excellent visibility and experience from different backgrounds in the arts over the years.

KLUB7 uses graphic, pictorial, abstract, and figurative works between fine and applied art. They have shown their work at international exhibitions and are involved in interdisciplinary projects. Through synthesizing their styles, they have developed a group style that is both playful and handcrafted. Go here to discover more. https://klub7.de/

Old Yellow Creative Studio

Defined as his ‘main job’ in his link bio on the Instagram profile, Otto is proudly part of a Berlin-based creative studio founded in 2014. Old Yellow works at the intersection between art and design for clients, agencies, architects, and interior designers to create inspirational objects or spaces. Old Yellow ranges from art consulting or small designs to extensive concepts comprising all kinds of artistic media. 

Go here to learn more. https://oldyellow.de/

Otto Baum NFTs on OpenSea

Discover Otto Baums’ recent NFT collection on OpenSea.

He says on his OpenSea profile page: 

My focus is on the analog process. This means producing specific sequences with a rigid drawing tool to create large-scale shapes and patterns that I can then adorn ornamentally. 

Go here to discover more. https://opensea.io/collection/ottobaum-collection

LINKS:

https://www.instagram.com/ottobaumart/

https://oldyellow.de/ – https://www.instagram.com/oldyellowberlin/

https://www.instagram.com/otto_baum/

https://www.instagram.com/ottobaumshop/

https://klub7.de/

https://artists.klub7.de/ottobaum/

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Soo-Jin Lee (SooJin) is an independent Graphic Designer from Seoul, South Korea. She lived in the US for five years studying at the California Institute of the Arts, where she gained a BFA in Graphic Design in 2016.

SooJin likes to explore digital arts, and her technique keens towards both digital and physical experiences. But let’s better understand what this means. She mainly uses Adobe Illustrator and sometimes Photoshop to finalize her artworks. Currently, she is also studying the idea to deepen cinema4D for 3D object elements to create better digital experiences.

Hello Soojin, Where have you grown up?

I was born and raised in Seoul, South Korea. I lived in America for 5 years, a mix of college and work.

Can you please provide a brief description of what you do or some information about your technique?

I usually use Adobe Illustrator and sometimes Photoshop. But off late, I am trying to also work with Cinema4D for 3d object elements to create better digital experiences.

What inspires you to create art?

I wanted to reimagine our surroundings and approach them with an anti-capitalist lens.

This was the reason I started the self-initiated project, Replica. The idea behind the project was that signs, labels and banners from mundane life can be reinterpreted, and made into memes (partially) through mischievous visual alterations.

How is your day-to-day working process?

Currently, I am working as a freelance designer. The scope of my work is kinda varied from

marketing to illustration for various brands. The marketing aspect, usually includes creating a business pitch deck and social media collaterals. Occasionally, I work on web or app design.

How long have you been working in this field?

I have been working as a freelance designer after a few internships during academic and graduation. So it has been about 3 years.

Which artists have had the greatest influence on your work?

I would love to choose Tim and Eric, an American comedy duo and creators. They inspired me with their absurdist sense of humor and satire and retro aesthetic on their shows they have created.

What inspires your practice outside of visual arts?

Weirdly, I get inspired by street and building signs and ads. And sometimes memes using these signs and symbols. I get an idea and create a design piece from them by visualizing with a bit of nihilism and a sarcastic view.

How would you like people to engage with your work?

I want viewers to feel intrigued by my work, finding similarness and differences from their

daily objects. And at the same time, I hope they induce conflict with what they used to seeing.

Where do you see yourself in the future?

I wish to grow and develop myself more as an independent and multidisciplinary designer.

So I hope to deliver and create digital and physical interactive experiences.

SooJin is currently working as a freelance Graphic Designer for various brands, with a specialty in Illustration Marketing. As marketing material requests usually include creating a business pitch deck and social media collaterals, she also occasionally work with web or app design.

To know more about her, go here.

Or follow Soo-Jin Lee on Instagram as @emptytacoshell

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Amsterdam-based Marta Veludo (originally from Lisbon, Portugal) is an art director, graphic designer, and illustrator well-known for being inspired by pop culture and folk art. Her artworks have a significant influence from colors, movements, and compositions for both cultural and commercial fields, all in the wake of engaging experiences.

Marta can combine different disciplines and mediums, stretching from brand communication to visual identity and printed materials, all in a digital realm or on a three- dimensional scale. 

Veludo’s Motto: Fun and Play

Her motto is ‘fun and play’, as her first memories of creativity date back to when she was around five years old, in the era in which her fingers got dirty from painting and drawing with any possible color. She spent hours building up exhibitions in her grandmother’s kitchen.

After high school, she studied sculpture at The Fine Arts department of the Fine Arts Uni in Lisbon, to soon realize she wanted something more ‘visual.’ That’s how she started engaging with posters to end up with a BA in Graphic Design.

Then Veludo soon moved to Barcelona for an MA at Elisava, where she found her first work experience at No-Domain studio.

Veludo finally ended up in Amsterdam to work for Matte Studio, where she designed both cultural and retail fields. Soon she decided to bring this creative job and passion to the next level and launch a studio of her own. 

To view more of Marta’s work, go here.

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Neville Brody is an English graphic designer, typographer, and art director. His work is today highly recognized worldwide.

He is mainly recognized for his record cover designs in the British independent music scene in the early 1980s. 

As the Art Director of Fetish Records, he began experimenting with a new visual language that consisted of a mixture of visual and architectural elements. 

Later, he puts these ideas into practice and sets new precedents through the innovative styling of The Face Magazine.

Brody’s artistic contribution to The Face revolutionizes how designers and readers approach the medium.

By designing his typefaces, in fact, he opens the way for the advent of digital type design.

Work and Practice

In 1990 he found the FontFont typeface library together with Erik Spiekermann.

With FUSE, an interactive magazine and collection of experimental typefaces and posters, he challenges the boundaries between typography and graphic design.

Today, Neville Brody’s work focuses mainly on electronic communications design, and because of his unique and striking digital typefaces, his contributions to the world of graphic design and digital typography are invaluable.

As often referred to as a “star typographer”, Brody has designed several very well-known typefaces. Mostly, unique fonts include the updated font for the Times newspaper, Times Modern, New Deal as used in publicity material, and titles for the film Public Enemies and Industria.

Discover more about his current works here.

The post Neville Brody | Discovering A Design Pioneer appeared first on Hue & Eye.

Design Quotes are a good source when in lack of inspiration. Are you having one of those seemingly eternal blocks and you tried them all, but not even a mindful music, nor a calm environment works? Looking up at what looks like good designers then tears you down even more.

If this is the case, get comfortable and go through these 12 inspiring and thought-provoking design quotes that will undoubtedly get your creative juices flowing.

–

Design Quotes #1 / Allow yourself to make mistakes.

Paula Scher, graphic designer, and painter

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#2 / What’s Perfection?

Antoine de Saint-Exupéry, French writer and poet

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#3 / Afraid?

Salvador Dali, artist

–

#4 / Value vs Cost.

Joel Spolsky, web programmer, writer, and creator of Trello

–

#5 / Focus on your story.

Lorinda Mamo, designer

–

#6 / What’s the Function?

Micha Commeren, designer

–

#7 / Are you creating a Language?

Massimo Vignelli, Italian designer

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#8 / Three simple Concepts: Culture, Values, and Future.

Robert L. Peters, designer and author

–

#9 / Look for a Formal Strategy.

Mariona Lopez, business owner

–

#10 / There’s No Good or Bad.

Adam Judge, author

–

#11 / Less is More.

Paul Rand, graphic designer

–

#12 / Inform and make it Clear.

Hans Hoffmann, postwar American artist.

Follow us and stay tuned for more upcoming inspiration on art and design!

The post Design Quotes | The Best 12 To Inspire Your Workflow appeared first on Hue & Eye.

French duo Zim&Zou create paper art installations for a wide range of international clients such as Microsoft, ICON,Hermès, TIME, Washington Post, ENI, Der Spiegel, La Rinascente e il Centre Pompidou.

Zim&Zou is a young duo composed of Lucie Thomas (b. 1987) and Thibaut Zimmermann (b. 1986). They both started as graphic designers, working in publishing and advertising. After a few years, they focused on installations using handcrafted objects made out of paper, wood, threads, etc.

Work Process

All of Zim&Zou’s works are not computer design based but handcrafted! Their favorite material is paper, which they cut, fold, glue to create colorful sculptures.

Paper is the most versatile of mediums to them, as for its unique colors and textures. The final artwork is an installation rich in poetry and shapes of any complexity. Their visual style focuses on exciting and whimsical scenes. Colorful buildings, giant flowers, and vegetation, natural landscapes are filled with huge seafood to become the main characters of their creations.  ‘Life is everywhere; flowers are growing and carry away its inhabitants in their impetus. The mysterious people are evolving, building, and living right in the heart of nature, revealing a fragment of their daily life.’

MUSEUM OF SUPERNATURAL HISTORY – Artist Windows for Hermès Maison Shanghai.

The concept is inspired by a Museum of Natural History, melted with a Cabinet of Curiosities. The windows, hand-made with paper and leather, are an invitation to wander. Passers-by were suddenly walking through the corridors of a mysterious Museum, straight from the street. The themes take impulse from nature; the two main windows are about Air and Water, and the two smaller ones around Earth. All the animals are carefully handcrafted using leather offcuts from Hermès workshops in Paris. In the water-themed window, a 5 meters dinosaur paper skull is swimming through the room (plesiosaurus skull)—the whole project required almost three months of work and a great local team’s support.

EXODUS

‘EXODUS’ is an ode to Travel. Thrown in a continuous movement, the aircraft colony crosses time and space toward an unknown outcome. Like birds stuck in an endless migration, they’re pursuing their hope of an elsewhere.

The bright pink, blue, and purple aircraft are entirely hand-made. Each body displays multiple geometric patterns created with cut and stacked paper that match the rest of the fleet. Thrown in a constant movement, the aircraft colony crosses time and space toward an unknown outcome. 

Zim&Zou is today called by international big firms to set-up and stage windows and visual merchandise as well as magazine content and covers.

Visit their online shop for purchase or go to their website here.

The post Zim&Zou | Paper Art Installations appeared first on Hue & Eye.

Albanian visual designer Vasjen Katro likes challenges, so he took one named Baugasm. This beautiful ambition is about designing a poster every 365 days of the year. The posters are published daily on his Instagram account, a true visual delight. You won’t be able to stop scrolling.

Katro came to graphic design through music. He was an electronic music producer years ago, and when he signed his first contract with the label, he just wanted to create by himself the artwork for his first EP. At that time, he was into photography and knew about image manipulation, but that was the first time he explored graphic design on a real product.

Today Vasjen Katr doesn’t limit himself to digital tools; he also enjoys using acrylic paint to create patterns and textures for his posters – as you can see in this tutorials.

 

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Un post condiviso da Vasjen Katro | Baugasm® (@baugasm)

 

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Un post condiviso da Vasjen Katro (@vasjenkatro)

BAUGASM: A-POSTER-A-DAY

With his most renowned project Bauguasm, Katro wanted to challenge himself to create something new every day, without cheating. He continued designing posters also while in the hospital (with the help of painkillers) recovering from two broken ribs. Creating posters allowed him to explore the vast potential of tools like Photoshop (his favorite), Illustrator, and Cinema 4D.  “Combining different software is the best thing ever because you have unlimited tools to play with and possible combinations.”, he says.

Katro likes to tell everyone that his poster-a-day project started as a crazy idea, but ended up being so much more.

 

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Un post condiviso da Vasjen Katro | Baugasm® (@baugasm)

 

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Un post condiviso da Vasjen Katro | Baugasm® (@baugasm)

Latest Work

His latest work is shown on Instagram. He owns two other visual projects named metasphyre and xenoprompt, where he experiemnts his capabilities as a motion and 3D visual professional.

Katro also works on commercial projects. For instance created the astonishing Hectorman – Santa Cruz Baugasm Bicycle, or the campaign for the holographic makeup collection by MAC Cosmetics. 

The post Vasjen Katro | ‘Baugasm’, One Poster A Day appeared first on Hue & Eye.

It might be your first attempt as an artist, or you might feel quite fulfilled. In both cases, pricing your work can be highly problematic. We have gathered six quick tips for you to ease the process and stop feeling guilty or humble. After all, who sets the rules to define whether you’re worth 10 or 100? The market does. So grab a pen and follow a rational scheme to start selling your artwork reasonably. And feel free to adjust calculations during your journey!

1. Research how similar artists price their art

To reasonably price your art, and before making up your idea of how a market works, do your research. Trends change continuously, and one of the best ways to keep on track is to study what works for others. Be realistic by selecting a few artists you consider similar or relevant to your approach and value their accomplishments, experiences, geographic locations, and production rate. You might also think of directly get in touch with them to share opinions!

SPECIAL TIP: SEARCH FOR AN ADVISOR TO HELP YOU THROUGH THE PROCESS

Artists are used to feeling lonely not only in their creative process but also in learning how to expand their network and visibility and to value their artworks. There are platforms dedicated to assisting emerging artists especially. Our suggestion is st-Art, an Amsterdam based community of curators and contributors with the aim of nurturing artists worldwide by providing valid options for developing their skill to divulge their works and sell them to buyers.

Get in touch or register here.

 

2. Don’t vary the price for sales in studio or through a gallery

Use an actual or similar rate for selling both in your studio and a gallery. These last won’t appreciate your competition and will ultimately spread the word to other galleries about how you are trying to sell it at a better price by yourself. Its real galleries charge quite a lot, although they guarantee to deliver a professional job.

3. Balance Your Emotions

Being proud of your work, or underestimating your art, is part of being an artist. It’s easy to get attached, knowing the emotions and effort you usually spend on a piece. A buyer won’t have time to listen to your emotional stories; you should base pricing your work on physical attributes. If you feel close to a specific artwork and think its final price is unfair, consider keeping it off the market and in your private collection.

4. Stand by your final price

Once you and your advisors have set a final price, stand by it. When you take the time and effort to research and price your work realistically, you will feel confident to state your amount firmly. On their hand, buyers might try hard to negotiate it, but they will even start estimating you as an artist who knows its way. Confidence does wonders.

5. Remember these formulas:

# 1 – Value your work according to your reputation

The most common formula used by established contemporary artists is very transparent. Multiply the width of the work by the length. Next, multiply the result by a reasonable amount that makes sense for your reputation and credential, and round it to the nearest hundred. Finally, double the cost of your materials and add them to the square inch amount in money.

Do this if you account for the 50% commission rate galleries usually take to sell your work.

Emerging artists should start at affordable rates of 2,5-3,5 € /3-4 $, and higher as they become more established.

If the painting is small – which often means the effort was the same as for a bigger one – you may consider a slightly higher rate and the opposite with a large-scale work.

Example:

• 18 in x 24 in = 432 sq. Inches
• 432 x 3,5 € = 1.512 € / Rounded to 1.500 €
• 100 € (cost of materials) x 2 = 200 €
• 1.500 € x 200 € = 1.700 €

# 2: Value your work according to your time and effort

This formula covers the time you work and the cost of your materials. It is beneficial for artists that are starting out selling their work. When valuing an hourly rate, compare what similar artists charge for their art. If the result is too high compared to theirs, we suggest you lower it. Double the cost of your materials if you are selling through galleries.

Example:

• Hourly rate: 20 €
• Total hours: 15 hours
• Cost of materials: 100 €
• 20 € x15 hrs =300 €
• 300 € +(100 x 2) € = 500 €

6. Build Authority

Being represented by a gallery and feeling confident with your pricing rate doesn’t exclude the never-ending story of building credibility to grow trust in your buyers.

Indeed, you will have thought about building a clear and appealing online plus social image. Now practice answering some common questions when writing your artist statement.

We share with you some of the main questions we use as a guideline to interview artists at Hue&Eye, to help them build artist credibility and write an engaging story about them:

• Why Do You Make This Type of Art?
• What Does Your Artwork Represent?
• What Inspires You?
• How Do You Make It?
• What Does Your Art Mean to You?

We hope this article will be helpful to ease your career as an artist!

Start by submitting an interview request to us to begin divulging your art!

The post 6 Tips To Learn How to Price Your Art (and Start Selling Your Work)  appeared first on Hue & Eye.

KAFT is a design brand that tells stories in wearable forms. It is now launching the second edition of the Hybrid Minds project, built on the representations of artwork in both physical and digital universes. 

The limited-edition t-shirt design represents the physical universe of the project, and the single-edition NFT form of the artwork represents the digital ecosystem.

You can check out the one-edition NFT and 100 limited edition t-shirt designs of Crimson Fumes here.

KAFT and The Hybrid Minds project

The Hybrid Minds project continues to grow and evolve as a new artist participates each month. 

KAFT’s trademark is about designs with stories behind and collaboration with many great artists worldwide, such as Cinta Vidal, Monassi, and Seungyea Park. KAFT has reached 85 different countries so far.

The Hybrid Minds project swiftly found its collector in the NFT ecosystem with its first edition and keeps on evolving with the participation of artists all over the world. The project’s new collaboration, “Crimson Fumes,” is about the story of a character coming from the fantasy worlds created by Reza Afshar.

For its first collaboration in the NFT universe, KAFT combines the brand culture and the creative process in the digital and physical world. 

NFTs emerged in parallel with the digital evolution and have recently been used by many artists worldwide to present their works. It represents the existence of artworks in the digital universe while also creating a unique, original signature for the owner.

“A collaboration in a physical and digital universe”

The limited-edition t-shirt design represents the physical universe of the project. The single-edition NFT form of the artwork represents the digital ecosystem.

The first collaboration of this project is “Wired Again,” prepared by Oscar Llorens. The famous artist reinterpreted the Wired illustration he made for KAFT for the Hybrid Minds project.

KAFT Culture

KAFT is a design brand founded on two values: creativity and care. It appeals to people in pursuit of beauty: to art-lovers who don’t shape their preferences by popular culture. A platform full of art and unique ideas based on underground culture, and full of art events and projects for all disciplines.

To view all the designers participating in KAFT, go here. 

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